Creative direction for Amazfit.
Fashion meets fitness announcement video.
![](https://cdn.myportfolio.com/7649ccf3-a4fa-4fad-863a-63bcc3b4d901/2f8945c9-33b5-4ccd-9b69-d5797738f474_rw_1920.jpg?h=b3ecb5844515179e54e73cb1450b919f)
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I defined the vision and creative direction for the Amazfit Jade introduction video. This Anthem Ad makes the link between fashion and fitness.
Jade is a ceramic smart module that tracks user’s activity and sleep. It comes with a wide selection of accessories for every style.
![](https://cdn.myportfolio.com/7649ccf3-a4fa-4fad-863a-63bcc3b4d901/b926b2ea-90ea-4ea5-b513-608770e1509f_rw_1920.jpg?h=750eeda880e939f73dac42fe750e893e)
![](https://cdn.myportfolio.com/7649ccf3-a4fa-4fad-863a-63bcc3b4d901/2047a595-4a6b-4a3d-bd13-7017f1cbebdf_rw_1920.jpg?h=1bc42fa80345b34ee6b36b5493207627)
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I helped assemble a team of editors, producers, directors, colorists and stylists. During two days of fashion workout, practical sense, trials and errors went into bringing the idea to life.
![](https://cdn.myportfolio.com/7649ccf3-a4fa-4fad-863a-63bcc3b4d901/93f03e7e-a105-43d2-83df-19794ac8341a_rw_1920.jpg?h=c93c4a052163954397433a5e35c7d2bd)
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I live in Seattle Pioneer Square. Product of France Quimper Bzh.