Creative direction for Amazfit.
Fashion meets fitness announcement video.
I defined the vision and creative direction for the Amazfit Jade introduction video. This Anthem Ad makes the link between fashion and fitness.
Jade is a ceramic smart module that tracks user’s activity and sleep. It comes with a wide selection of accessories for every style.
I helped assemble a team of editors, producers, directors, colorists and stylists. During two days of fashion workout, practical sense, trials and errors went into bringing the idea to life.